On January 23, 2020, the European Parliament’s Internal Market and Consumer Protection Committee approved a resolution on artificial intelligence (“AI”) and automated decision-making (“ADM”). The resolution references several major pieces of work carried out by the European Commission on AI and provides a list of existing EU instruments that are relevant to AI and ADM — which together present a potential roadmap of areas of reform.

The resolution was approved in committee by 39 votes in favor, none against and four abstentions. It will next be voted on by the full Parliament in an upcoming plenary session. If adopted, it will be transmitted to the EU Council and the Commission for consideration. The Commission’s Executive Vice-President Margrethe Vestager is expected to present plans for a European approach to AI in a Commission meeting on February 19, 2020.

Among other things, the resolution states that:

  • When consumers interact with virtual assistants and chatbots, they should be informed about how the system functions, how to reach a human with decision-making powers, and how the system’s decisions can be checked and corrected;
  • A risk-based approach to regulation should be taken, in light of the varied nature and complexity of the challenges created by different types of AI and ADM;
  • ADM systems should use “high-quality and unbiased datasets” and “explainable and unbiased” algorithms; and
  • Businesses should have internal review structures to remedy mistakes in automated decisions, and that consumers should be able to seek human review of, and redress for, automated decisions that are final and permanent.

The resolution also stresses the importance of examining the current EU legal framework — in particular, in the fields of consumer protection, data protection, and product safety and market surveillance. Among the specific EU measures highlighted are:

  • Better Enforcement Directive (Directive (EU) 2019/2161) — the resolution urges the Commission to closely monitor the implementation of the Diretive’s new rules requiring traders to inform consumers when prices of goods or services have been personalized on the basis of ADM, and when the profiling of consumer behavior allows traders to assess the consumer’s purchasing power.
  • Alternative and Online Dispute Resolution (Directive 2013/11/EU and Regulation (EU) No 524/2013) — the resolution calls on the Commission that any upcoming review of the Directive or Regulation on alternative and online dispute resolution for consumer disputes takes into account the use of ADM and ensures that humans remain in control.
  • Specific Product Safety Rules (e.g., Machinery Directive, Toy Safety Directive, General Product Safety Directive, etc.) the resolution calls on the Commission to adapt product safety rules so as to ensure that they provide clarity to manufacturers about their obligations, and that users have clarity on how to use products with ADM capabilities.
  • Product Liability Directive (Council Directive 85/374/EEC) — the resolution urges the Commission to review the Product Liability Directive and consider updating concepts such as “product”, “damage” and “defect” and the burden of proof, if necessary, to take into account products using AI and ADM.
  • Proportionality Test Directive (Directive (EU) 2018/958) the resolution stresses the importance of properly assessing the risks before automating professional services.

We anticipate further clarity on the European approach to AI regulation in the coming weeks and months. Stay tuned for further updates.

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Photo of Lisa Peets Lisa Peets

Lisa Peets is co-chair of the firm’s Technology and Communications Regulation Practice Group and a member of the firm’s global Management Committee. Lisa divides her time between London and Brussels, and her practice encompasses regulatory compliance and investigations alongside legislative advocacy. For more…

Lisa Peets is co-chair of the firm’s Technology and Communications Regulation Practice Group and a member of the firm’s global Management Committee. Lisa divides her time between London and Brussels, and her practice encompasses regulatory compliance and investigations alongside legislative advocacy. For more than two decades, she has worked closely with many of the world’s best-known technology companies.

Lisa counsels clients on a range of EU and UK legal frameworks affecting technology providers, including data protection, content moderation, artificial intelligence, platform regulation, copyright, e-commerce and consumer protection, and the rapidly expanding universe of additional rules applicable to technology, data and online services.

Lisa also supports Covington’s disputes team in litigation involving technology providers.

According to Chambers UK (2024 edition), “Lisa provides an excellent service and familiarity with client needs.”

Photo of Marty Hansen Marty Hansen

Martin Hansen has over two decades of experience representing some of the world’s leading innovative companies in the internet, IT, e-commerce, and life sciences sectors on a broad range of regulatory, intellectual property, and competition issues, including related to artificial intelligence. Martin has…

Martin Hansen has over two decades of experience representing some of the world’s leading innovative companies in the internet, IT, e-commerce, and life sciences sectors on a broad range of regulatory, intellectual property, and competition issues, including related to artificial intelligence. Martin has extensive experience in advising clients on matters arising under EU and U.S. law, UK law, the World Trade Organization agreements, and other trade agreements.

Photo of Sam Jungyun Choi Sam Jungyun Choi

Recognized by Law.com International as a Rising Star (2023), Sam Jungyun Choi is an associate in the technology regulatory group in Brussels. She advises leading multinationals on European and UK data protection law and new regulations and policy relating to innovative technologies, such…

Recognized by Law.com International as a Rising Star (2023), Sam Jungyun Choi is an associate in the technology regulatory group in Brussels. She advises leading multinationals on European and UK data protection law and new regulations and policy relating to innovative technologies, such as AI, digital health, and autonomous vehicles.

Sam is an expert on the EU General Data Protection Regulation (GDPR) and the UK Data Protection Act, having advised on these laws since they started to apply. In recent years, her work has evolved to include advising companies on new data and digital laws in the EU, including the AI Act, Data Act and the Digital Services Act.

Sam’s practice includes advising on regulatory, compliance and policy issues that affect leading companies in the technology, life sciences and gaming companies on laws relating to privacy and data protection, digital services and AI. She advises clients on designing of new products and services, preparing privacy documentation, and developing data and AI governance programs. She also advises clients on matters relating to children’s privacy and policy initiatives relating to online safety.