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Rose Höring

Rose Höring is an associate in Covington’s Digital Media Group in London.  She supports companies operating in the digital media space in relation to the creation, acquisition, and distribution of content.

Rose handles both transactional and regulatory compliance matters. She has particular experience with the acquisition of content for digital distribution, and the multi-territory launch, international expansion, and marketing of digital media/OTT services.

Having previously worked at a leading UK film distribution company and advised a range of financiers, international sales agents, and distributors in relation to the financing, production, and distribution of film and TV content, Rose draws on her solid understanding of the content creation and distribution sector to provide practical advice to her clients.

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The Commission has issued a call for evidence in relation to its 2026 evaluation and review of the Audiovisual Media Services Directive (“AVMSD”). 

The AVMSD came into force in 2010 and establishes the EU’s regulatory framework for audiovisual media services.  It governs the EU level coordination of national legislation on all audiovisual media, including traditional TV broadcasts and on-demand services.

The first review of the AVMSD was carried out in 2018 and resulted in the introduction of new provisions governing video sharing platforms.

Under Article 33 of AVMSD, the Commission is required to assess the impact and added value of the AVMSD and present an ex-post evaluation report, accompanied where appropriate by proposals for reviewing the Directive, by 19 December 2026.  This second review of the AVMSD is also part of the Commission’s commitments in the recently announced European Democracy Shield, which aims to foster the EU media sector to achieve stronger and more resilient democracies. Continue Reading The European Commission calls for evidence ahead of its 2026 evaluation and review of the Audiovisual Media Services Directive