On February 20, 2025, the European Commission’s AI Office held a webinar explaining the AI literacy obligation under Article 4 of the EU’s AI Act.  This obligation started to apply on February 2, 2025.  At this webinar, the Commission highlighted the recently published repository of AI literacy practices.  This repository compiles the practices that some AI Pact companies have adopted to ensure a sufficient level of AI literacy in their workforce.  

The AI Act defines “AI literacy” as “skills, knowledge and understanding that allow providers, deployers and affected persons, taking into account their respective rights and obligations in the context of this Regulation, to make an informed deployment of AI systems, as well as to gain awareness about the opportunities and risks of AI and possible harm it can cause” (Article 3(56), AI Act).  Article 4 of the AI Act requires providers and deployers of AI systems to take measures to ensure a “sufficient level of AI literacy of their staff and other persons dealing with the operation and use of AI systems on their behalf”.  These measures should take into account: (1) the technical knowledge, experience, education and training of those persons; (2) the context in which the AI system will be used; and (3) the persons or groups of persons on whom the AI system is to be used.

At the webinar, the speakers stressed that there is no one-size-fits-all approach to ensuring AI literacy.  Three companies shared their practices, noting that they relied on a combination of both general AI awareness training and company- or role-specific training.  Companies said that some parts of their training were provided by external vendors, but that some parts of their training were specific to the AI systems being developed and used in their respective companies. 

A Commission representative speaking at the webinar encouraged companies to keep a record of their AI literacy training efforts, but said that companies are not required to oblige their staff to obtain formal certifications.  In response to a question from the audience, the Commission representative said that even companies that use off-the-shelf AI systems for relatively simple tasks – e.g., deploying customer service AI chatbots or drafting marketing scripts using GenAI – should ensure that their staff undergo appropriate AI literacy training.

Regarding enforcement, the Commission representative pointed out that although the AI literacy obligation started to apply on February 2, 2025, enforcement of this obligation by national competent authorities will not begin until August 2025.  This is because Member States have until August 2025 to designate their national competent authorities.  The speaker indicated that private enforcement of this obligation could theoretically be possible – e.g., through the national police or court system – but the success of such a claim is likely to depend on the level of harm resulting from a lack of AI literacy.

The speakers indicated that the Commission may publish a Frequently Asked Questions guidance document on the AI literacy requirement in the coming days.

The Covington team continues to monitor regulatory developments on AI, and we regularly advise the world’s top technology companies on their most challenging regulatory and compliance issues in the EU and other major markets.  If you have questions about AI regulation, or other tech regulatory matters, we are happy to assist with any queries.

Tags: Artificial Intelligence (AI), european union
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Photo of Dan Cooper Dan Cooper

Daniel Cooper is co-chair of Covington’s Data Privacy and Cyber Security Practice, and advises clients on information technology regulatory and policy issues, particularly data protection, consumer protection, AI, and data security matters. He has over 20 years of experience in the field, representing…

Daniel Cooper is co-chair of Covington’s Data Privacy and Cyber Security Practice, and advises clients on information technology regulatory and policy issues, particularly data protection, consumer protection, AI, and data security matters. He has over 20 years of experience in the field, representing clients in regulatory proceedings before privacy authorities in Europe and counseling them on their global compliance and government affairs strategies. Dan regularly lectures on the topic, and was instrumental in drafting the privacy standards applied in professional sport.

According to Chambers UK, his “level of expertise is second to none, but it’s also equally paired with a keen understanding of our business and direction.” It was noted that “he is very good at calibrating and helping to gauge risk.”

Dan is qualified to practice law in the United States, the United Kingdom, Ireland and Belgium. He has also been appointed to the advisory and expert boards of privacy NGOs and agencies, such as the IAPP’s European Advisory Board, Privacy International and the European security agency, ENISA.

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Photo of Sam Jungyun Choi Sam Jungyun Choi

Recognized by Law.com International as a Rising Star (2023), Sam Jungyun Choi is an associate in the technology regulatory group in Brussels. She advises leading multinationals on European and UK data protection law and new regulations and policy relating to innovative technologies, such…

Recognized by Law.com International as a Rising Star (2023), Sam Jungyun Choi is an associate in the technology regulatory group in Brussels. She advises leading multinationals on European and UK data protection law and new regulations and policy relating to innovative technologies, such as AI, digital health, and autonomous vehicles.

Sam is an expert on the EU General Data Protection Regulation (GDPR) and the UK Data Protection Act, having advised on these laws since they started to apply. In recent years, her work has evolved to include advising companies on new data and digital laws in the EU, including the AI Act, Data Act and the Digital Services Act.

Sam’s practice includes advising on regulatory, compliance and policy issues that affect leading companies in the technology, life sciences and gaming companies on laws relating to privacy and data protection, digital services and AI. She advises clients on designing of new products and services, preparing privacy documentation, and developing data and AI governance programs. She also advises clients on matters relating to children’s privacy and policy initiatives relating to online safety.

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Photo of Madelaine Harrington Madelaine Harrington

Madelaine Harrington is an associate in the technology and media group. Her practice covers a wide range of regulatory and policy matters at the cross-section of privacy, content moderation, artificial intelligence, and free expression. Madelaine has deep experience with regulatory investigations, and has…

Madelaine Harrington is an associate in the technology and media group. Her practice covers a wide range of regulatory and policy matters at the cross-section of privacy, content moderation, artificial intelligence, and free expression. Madelaine has deep experience with regulatory investigations, and has counseled multi-national companies on complex cross-jurisdictional fact-gathering exercises and responses to alleged non-compliance. She routinely counsels clients on compliance within the EU regulatory framework, including the General Data Protection Regulation (GDPR), among other EU laws and legislative proposals.

Madelaine’s representative matters include:

coordinating responses to investigations into the handling of personal information under the GDPR,
counseling major technology companies on the use of artificial intelligence, specifically facial recognition technology in public spaces,
advising a major technology company on the legality of hacking defense tactics,
advising a content company on compliance obligations under the DSA, including rules regarding recommender systems.

Madelaine’s work has previously involved representing U.S.-based clients on a wide range of First Amendment issues, including defamation lawsuits, access to courts, and FOIA. She maintains an active pro-bono practice representing journalists with various news-gathering needs.

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