Last month, the FCC adopted a Notice of Proposed Rulemaking (NPRM) seeking comment on a proposal that it reports is intended to incentivize the production of local media by radio and television broadcast stations. In the NPRM, the FCC proposes to “adopt a processing policy to prioritize evaluation of those applications filed by stations that certify that they provide locally originated programming” in certain circumstances. FCC Chairwoman Rosenworcel has stated that this proposal will support local journalism, which she explained is “vital for our communities and our country.”
The FCC would apply this new processing priority to applications for renewal, assignment, or transfer only if processing is not immediately available because the application has a hold, petition to deny, or other pending issue requiring further staff review. To take advantage of the processing priority, applicants would be required to include a voluntary certification indicating that they satisfy the Commission’s requirements for the priority. The NPRM seeks comment on how the Commission should define “local” and “originated” for purposes of this rule, as well as how much local programming a station will be required to originate to obtain its benefit. The Commission suggests that by giving applications from licensees that produce local media first priority, such applications would likely be acted on more quickly.
Notably, the item questions certain conclusions reached in the 2017 Main Studio Elimination Order, which eliminated the requirement that radio and television broadcast stations maintain a main studio located in or near their community of license. For instance, the FCC tentatively concludes that “locally originated programming usually reflects needs, interests, circumstances, or perspectives that may be quite pertinent to that community and that production of local broadcast programming remains a key consideration.” Accordingly, the NPRM specifically seeks comment on whether the elimination of the main studio rule has indeed fostered the creation of more and better local content, as the 2017 order predicted. The NPRM does not, however, propose to reinstate the main studio rule.
Comments on the proposals are due in MB Docket No. 24-14 no later than March 11, 2024, and reply comments are due no later than April 8, 2024.