State lawmakers are pursuing a variety of legislative proposals aimed at regulating the development and use of artificial intelligence (“AI”).  In the past two months, legislators in Florida, New Mexico, Utah, and Washington passed legislation regulating AI-generated content, and Utah’s legislature passed legislation regulating generative AI and establishing a state test bed for evaluating future AI regulations.  These are just a sampling of the wave of legislative proposals advancing in states across the country.

Legislation Addressing AI-Generated Content.  Several state legislatures have passed legislation setting forth requirements for AI-generated content.  As of the date of this writing, the New Mexico law referenced below has been fully enacted, while the other pieces of legislation are awaiting signature by the governors of the relevant states.

  • Election Content:  State legislatures have passed laws focused specifically on AI-generated election content.  For example, New Mexico’s recently enacted HB 182 requires disclaimers for materially deceptive AI-generated ads and amends the New Mexico Campaign Reporting Act to prohibit the distribution of materially deceptive media before an election without a disclaimer.  Utah’s SB 131, which was passed by the state legislature, would require disclaimers for political communications that include synthetic media.  Similarly, Florida’s state legislature passed HB 919, which would require disclaimers for political ads that contain content created using generative AI. 
  • AI-generated CSAM:  Washington’s legislature passed a bill in recent weeks, HB 1999, which would ban the possession of AI-generated child sexual abuse material (“CSAM”) and the disclosure of AI-generated intimate imagery. 

Generative AI Legislation.  On February 28, 2024, the Utah legislature passed the AI Policy Act (SB 149), which now awaits the governor’s signature.  The bill would require disclaimers for certain interactions with generative AI, clarify civil and criminal liability for acts involving generative AI, and establish a state AI Learning Laboratory Program to test new AI regulations.  Among other things, the AI Policy Act would require disclosures to consumers in certain contexts to make clear that they are interacting with generative AI, not a human.  The bill also would create an AI Learning Laboratory for AI research that would bring together public and private companies to provide recommendations for AI legislation and regulation.

We are closely monitoring these developments as they unfold.  You can find a summary of key themes in AI bills introduced by state legislatures in the past year in our blog post here.

We will continue to update you on meaningful developments related to artificial intelligence and technology regulation here and across our blogs.

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Photo of Jennifer Johnson Jennifer Johnson

Jennifer Johnson is a partner specializing in communications, media and technology matters who serves as Co-Chair of Covington’s Technology Industry Group and its global and multi-disciplinary Artificial Intelligence (AI) and Internet of Things (IoT) Groups. She represents and advises technology companies, content distributors…

Jennifer Johnson is a partner specializing in communications, media and technology matters who serves as Co-Chair of Covington’s Technology Industry Group and its global and multi-disciplinary Artificial Intelligence (AI) and Internet of Things (IoT) Groups. She represents and advises technology companies, content distributors, television companies, trade associations, and other entities on a wide range of media and technology matters. Jennifer has three decades of experience advising clients in the communications, media and technology sectors, and has held leadership roles in these practices for more than twenty years. On technology issues, she collaborates with Covington’s global, multi-disciplinary team to assist companies navigating the complex statutory and regulatory constructs surrounding this evolving area, including product counseling and technology transactions related to connected and autonomous vehicles, internet connected devices, artificial intelligence, smart ecosystems, and other IoT products and services. Jennifer serves on the Board of Editors of The Journal of Robotics, Artificial Intelligence & Law.

Jennifer assists clients in developing and pursuing strategic business and policy objectives before the Federal Communications Commission (FCC) and Congress and through transactions and other business arrangements. She regularly advises clients on FCC regulatory matters and advocates frequently before the FCC. Jennifer has extensive experience negotiating content acquisition and distribution agreements for media and technology companies, including program distribution agreements, network affiliation and other program rights agreements, and agreements providing for the aggregation and distribution of content on over-the-top app-based platforms. She also assists investment clients in structuring, evaluating, and pursuing potential investments in media and technology companies.

Photo of August Gweon August Gweon

August Gweon counsels national and multinational companies on data privacy, cybersecurity, antitrust, and technology policy issues, including issues related to artificial intelligence and other emerging technologies. August leverages his experiences in AI and technology policy to help clients understand complex technology developments, risks…

August Gweon counsels national and multinational companies on data privacy, cybersecurity, antitrust, and technology policy issues, including issues related to artificial intelligence and other emerging technologies. August leverages his experiences in AI and technology policy to help clients understand complex technology developments, risks, and policy trends.

August regularly provides advice to clients on privacy and competition frameworks and AI regulations, with an increasing focus on U.S. state AI legislative developments and trends related to synthetic content, automated decision-making, and generative AI. He also assists clients in assessing federal and state privacy regulations like the California Privacy Rights Act, responding to government inquiries and investigations, and engaging in public policy discussions and rulemaking processes.

Photo of Jayne Ponder Jayne Ponder

Jayne Ponder provides strategic advice to national and multinational companies across industries on existing and emerging data privacy, cybersecurity, and artificial intelligence laws and regulations.

Jayne’s practice focuses on helping clients launch and improve products and services that involve laws governing data privacy…

Jayne Ponder provides strategic advice to national and multinational companies across industries on existing and emerging data privacy, cybersecurity, and artificial intelligence laws and regulations.

Jayne’s practice focuses on helping clients launch and improve products and services that involve laws governing data privacy, artificial intelligence, sensitive data and biometrics, marketing and online advertising, connected devices, and social media. For example, Jayne regularly advises clients on the California Consumer Privacy Act, Colorado AI Act, and the developing patchwork of U.S. state data privacy and artificial intelligence laws. She advises clients on drafting consumer notices, designing consent flows and consumer choices, drafting and negotiating commercial terms, building consumer rights processes, and undertaking data protection impact assessments. In addition, she routinely partners with clients on the development of risk-based privacy and artificial intelligence governance programs that reflect the dynamic regulatory environment and incorporate practical mitigation measures.

Jayne routinely represents clients in enforcement actions brought by the Federal Trade Commission and state attorneys general, particularly in areas related to data privacy, artificial intelligence, advertising, and cybersecurity. Additionally, she helps clients to advance advocacy in rulemaking processes led by federal and state regulators on data privacy, cybersecurity, and artificial intelligence topics.

As part of her practice, Jayne also advises companies on cybersecurity incident preparedness and response, including by drafting, revising, and testing incident response plans, conducting cybersecurity gap assessments, engaging vendors, and analyzing obligations under breach notification laws following an incident.

Jayne maintains an active pro bono practice, including assisting small and nonprofit entities with data privacy topics and elder estate planning.