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James Marshall

James Marshall advises on all aspects of competition law and foreign direct investment (FDI) screening, with a focus on merger and FDI control, investigations and enforcement, commercial counselling, and abuse of dominance. He has strong experience in the life sciences, energy & infrastructure, digital and technology, financial services, and sports sectors.

James regularly leads cross-border teams to steer clients through both the merger control and FDI aspects of major global deals. Clients turn to James to help them navigate complex global transactions, and to find innovative solutions to antitrust enforcement and counselling matters.

Earlier in his career, James worked with the UK Competition and Markets Authority (CMA), where he helped develop the UK’s antitrust and regulated sector enforcement regimes. He also practiced for several years in the Asia-Pacific region and has experience advising on competition, regulatory, and public policy issues in Asia and the Middle East.

James is a former Chair of the Competition Section Advisory Committee of the Law Society of England and Wales. He is highly recommended by Legal 500 and is recognized as leading adviser by Who’s Who Legal. James is dual qualified in England and Wales, and the Republic of Ireland.

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This year, the UK’s Competition and Markets Authority (“CMA”) is set to gain a range of new enforcement powers under the Digital Markets, Competition and Consumers (“DMCC”) Act (the final text is now available here). The DMCC Act received Royal Assent on 24 May 2024. However, with certain exceptions, the Act’s provisions will not come into force until secondary legislation is passed. The CMA initially expected its new responsibilities to become operational in the Autumn, but this timeline may be delayed due to the UK’s election on 4th July. On the same day as the DMCC Act became law, the CMA published for consultation its new Digital Markets Competition Regime Guidance.

An outline of the key provisions of the DMCC Act can be found here. As the CMA sets the groundwork for exercising its powers under this new regime, this blog post considers five practical considerations for firms active in the UK.

Key takeaways:

  1. The CMA will administer the new regime through a specialist Digital Markets Unit, which was established over three years ago.
  2. The DMCC Act may diverge from the EU’s Digital Markets Act, both in the companies being designated, and the obligations imposed on designated companies.
  3. The interplay between the DMCC regime and existing regulatory obligations – particularly the GDPR – is likely to raise practical challenges.
  4. We expect the CMA to exercise its powers under the digital markets regime alongside existing antitrust tools (which the DMCC Act amends).
  5. The CMA’s jurisdictional thresholds to review mergers under the UK’s merger control regime will change as a result of the DMCC Act.

Continue Reading The UK’s New Digital Markets Regime: Some Key Takeaways

The Digital Markets, Competition and Consumers (“DMCC”) Act received Royal Assent on 24 May 2024 (the final text is now available here). The DMCC Act will only enter into force, however, when secondary commencement legislation has been enacted (with some minor exceptions). This is expected to occur in Autumn 2024, but it could be delayed due to the General Election taking place on 4th July. This secondary legislation could also stagger the dates on which separate provisions become effective.

This legislation ushers in a new rulebook for the largest digital firms active in the UK, alongside some consequential changes to the broader UK competition law framework. In relation to digital markets specifically:

  • The Competition and Markets Authority (“CMA”) may designate certain companies active in digital markets in the UK as holding “Strategic Market Status” (“SMS“) in relation to a specific digital activity. Companies designated with SMS will need to comply with tailored conduct requirements imposed by the CMA and report certain transactions to the CMA ahead of completion.
  • The CMA can make “pro-competition interventions” (“PCIs“) to impose requirements to remedy or prevent conduct in relation to digital activities which the CMA considers to have an adverse effect on competition.
  • The CMA will be able to impose fines of up to 10% of worldwide group turnover for non-compliance with SMS conduct requirements or “pro-competition orders”.

More broadly, the DMCC Act includes some amendments to the UK’s existing competition law regime which apply to all sectors of the economy. In particular, the DMCC Act introduces a new merger control jurisdictional review threshold designed to capture vertical and conglomerate mergers where the parties do not overlap, applicable to any industry. Additionally, the DMCC Act introduces a fast-track route to a Phase 2 review without the need to concede at Phase 1 that there is a realistic prospect that the merger gives rise to a substantial lessening of competition.

This post outlines each of these changes. For an analysis of some key practical considerations for companies in light of the DMCC Act, please see this separate post here.Continue Reading Overview of the UK’s New Digital Markets Regime

Recent proposals to amend the UK’s national security investment screening regime mean that investors may in future be required to make mandatory, suspensory, pre-closing filings to the UK Government when seeking to invest in a broader range of companies developing generative artificial intelligence (AI). The UK Government launched a Call for Evidence in November 2023 seeking input from stakeholders on a number of potential amendments to the operation of the National Security and Investment Act (NSIA) regime, including whether generative AI, which the Government states is not currently directly in scope of the AI filing trigger, should expressly fall within the mandatory filing regime. The Call for Evidence closes on 15 January 2024.

This blog sets out how the NSIA regime operates, how investments in companies developing AI are currently caught by the NSIA, and the Government’s proposals to refine the scope of AI activities captured by the regime, including potentially directly encompassing generative AI.Continue Reading UK Government Consults on Amending Mandatory Filing Obligations for AI Acquisitions