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Jane Pinho

Jane Pinho co-chairs Covington’s Entertainment and Media Industry Group and is a partner in the Technology and Communications practice and the International Business Reorganization practice. She has advised international streaming services on their content acquisition strategies, on new product launches and global expansions, and on media regulation and licensing for the past decade.

Jane works with media industry leaders with global operations, including streaming services, video games and interactive entertainment companies, and social media platforms. She has particular experience advising in relation to the creation, acquisition, and distribution of digital content in the UK and Europe, in relation to the multi-territory launch, expansion, monetization and marketing of digital media products and services and in relation to compliance with the UK’s broadcasting, on-demand, video-sharing platform and online safety regimes, representing clients facing regulatory scrutiny. She also has experience advising media and technology companies on UK and EU consumer protection law, including on an investigation by the EU Commission and the Consumer Protection Co-operation Network.

Jane is also a key figure in Covington’s International Business Reorganization practice. She has managed global post-acquisition business reorganizations, pre-sale and pre-spin business separations and tax reorganizations for companies with substantial global footprints for more than a decade.

Contact:Read more about Jane PinhoEmail

The Commission has issued a call for evidence in relation to its 2026 evaluation and review of the Audiovisual Media Services Directive (“AVMSD”). 

The AVMSD came into force in 2010 and establishes the EU’s regulatory framework for audiovisual media services.  It governs the EU level coordination of national legislation on all audiovisual media, including traditional TV broadcasts and on-demand services.

The first review of the AVMSD was carried out in 2018 and resulted in the introduction of new provisions governing video sharing platforms.

Under Article 33 of AVMSD, the Commission is required to assess the impact and added value of the AVMSD and present an ex-post evaluation report, accompanied where appropriate by proposals for reviewing the Directive, by 19 December 2026.  This second review of the AVMSD is also part of the Commission’s commitments in the recently announced European Democracy Shield, which aims to foster the EU media sector to achieve stronger and more resilient democracies. Continue Reading The European Commission calls for evidence ahead of its 2026 evaluation and review of the Audiovisual Media Services Directive

Ofcom announced on 9 July 2025 that it has contacted certain providers of “user-to-user” and “search” services that are “likely to be accessed by children”, requesting that they submit records of their children’s risk assessments (“CRA”) by 7 August 2025 or face enforcement action.

As noted in our previous blogpost here, in-scope providers have until 24 July 2025 to complete their first CRA—meaning that Ofcom is initiating enforcement on risk assessments early.Continue Reading Ofcom launches early enforcement of children’s risk assessment duties  

On 24 April 2025, Ofcom published a statement on the protection of children online (“Statement”). The Statement includes Ofcom’s final Children’s Risk Assessment Guidance (“Guidance”). Publication of the Guidance triggers the deadline for service providers regulated by the Online Safety Act 2023 (“OSA”) to complete their first “children’s risk assessment” (“CRA”)—specifically, 24 July 2025.  The Statement also confirms that the draft Protection of Children Codes of Practice for user-to-user and search services (“Codes”) have been laid before Parliament. Subject to completion of the Parliamentary process, providers must comply with the OSA’s “safety duties protecting children” from 25 July 2025.

Who do the Codes and Guidance apply to?

The Codes and Guidance apply to providers of “user-to-user” and “search” services that are “likely to be accessed by children”, which is determined based on a test set out in the OSA. In-scope providers were required to have completed an assessment—known as a “children’s access assessment”— by 16 April 2025 to determine if their services satisfy this test.Continue Reading Ofcom publishes statement on the protection of children online

On 20 February, 2024, the Governments of the UK and Australia co-signed the UK-Australia Online Safety and Security Memorandum of Understanding (“MoU”). The MoU seeks to serve as a framework for the two countries to jointly deliver concrete and coordinated online safety and security policy initiatives and outcomes to support their citizens, businesses and economies.

The MoU comes shortly after the UK Information Commissioner’s Office (“ICO”) introduced its guidance on content moderation and data protection (see our previous blog here) to complement the UK’s Online Safety Act 2023, and the commencement of the Australian online safety codes, which complement the Australian Online Safety Act 2021.

The scope of the MoU is broad, covering a range of policy areas, including: harmful online behaviour; age assurance; safety by design; online platforms; child safety; technology-facilitated gender-based violence; safety technology; online media and digital literacy; user privacy and freedom of expression; online child sexual exploitation and abuse; terrorist and violent extremist content; lawful access to data; encryption; misinformation and disinformation; and the impact of new, emerging and rapidly evolving technologies such as artificial intelligence (“AI”).Continue Reading UK and Australia Agree Enhanced Cross-Border Cooperation in Online Safety and Security

On October 3, 2023, an overwhelming majority of the European Parliament (“Parliament”) adopted its position on the EU Media Freedom Act (the “Act”), introducing a number of amendments to the text of the Act as proposed by the European Commission (the “Commission”).

The Commission’s proposal for a Regulation establishing a common framework for media services in the internal market (European Media Freedom Act) and amending Directive 2010/13/EU, published on September 16, 2022, aims, inter alia, to safeguard media independence and promote media pluralism across the EU, in addition to establishing specific requirements for Very Large Online Platforms (“VLOPs”) as defined under Regulation (EU) 2022/2065 of the European Parliament and of the Council of 19 October 2022 on a Single Market For Digital Services and amending Directive 2000/31/EC (the Digital Services Act).

This blog post summarizes some of the key developments resulting from Parliament’s proposed amendments in relation to: (i) requirements for VLOPs when removing content of media service providers from their platforms (Article 17); and (ii) the rights of media service providers (Article 4).Continue Reading European Parliament Adopts its Position on the EU Media Freedom Act

On October 17, 2023, the European Commission adopted a proposal to review the Alternative Dispute Resolution (“ADR”) framework.  The review consists of: (i) a proposal to amend the ADR Directive; (ii) a proposal to repeal the Online Dispute Resolution (“ODR”) Regulation; and (iii) a recommendation addressed to online marketplace and EU trade associations. Continue Reading European Commission Proposes Alternative Dispute Resolution Framework Review

On July 18, 2023, the Association for UK Interactive Entertainment (“UKIE”), the trade body for the UK video games industry, published new industry principles and guidance surrounding paid loot boxes (the “Principles”) for application in the UK.

The Principles were recommended by the Technical Working Group on Loot Boxes (“TWG”), a panel of games companies, platforms, government departments and regulatory bodies, which was convened by the UK Government in order to mitigate the risk of harms for children as a result of loot boxes in video games.  Each member of the TWG has committed to comply with the Principles moving forward.Continue Reading UKIE Publishes Industry Principles on Paid Loot Boxes

The UK Government has announced plans to introduce new rules on online advertising for online platforms, intermediaries, and publishers.  The aim is to prevent illegal advertising and to introduce additional protections against harmful online ads for under-18s.  Full details are set out in its recently published response (“Response”) to the Department for Culture, Media & Sport’s 2022 Online Advertising Programme Consultation (“Consultation”). 

The new rules would sit alongside the proposed UK Online Safety Bill (“OSB”), which addresses rules on user-generated content (see our previous blog here).  Since the EU’s Digital Services Act (which starts to apply from February 2024, see our previous blog here) will not apply in the UK following Brexit, the OSB and any new rules following this Response, form the UK’s approach to regulating these matters, as distinct from the EU.Continue Reading Further Regulation of Illegal Advertising: UK Government Publishes Response to its Online Advertising Programme Consultation

On 29 March 2023, the UK’s Department for Culture, Media and Sport (“DCMS”) published the draft Media Bill (the “Bill”), which will deliver on a number of legislative reforms set out in the Government’s White Paper entitled “Up Next; the Government’s vision for the broadcasting sector”, published in April 2022.

The Bill forms part of the UK Government’s wider efforts to ensure the regulation of TV and radio evolves in line with changing technology.

The proposed legislative package, which is distilled into six parts, includes significant developments in the regulation of video-on-demand (“VoD”) service providers.Continue Reading Evolving Regulatory Landscape for VoD Providers: UK Government Publishes Draft Media Bill

The UK government has published a Proposed Code of Practice for Security in Consumer IoT Products and Associated Services promoting a “secure by design” approach to designing, manufacturing and delivering internet-connected products and services. The Proposed Code forms part of the government’s National Cyber Security Strategy (2016-2021) and complements the government’s focus on making the UK a center of excellence for technological innovation through, amongst other things, its IoT UK Programme, funding research and innovation in IoT. While the Code was developed in consultation with industry, the UK government intends to make some of the guidelines enforceable through regulation. The government is seeking public comment on the Proposed Code through April 25.

The rapid proliferation of internet-connected products and services is providing exciting opportunities for business innovation and economic growth. However, it also brings concerns for governments and consumers about the potential cybersecurity risks. The UK government therefore is taking a close look at IoT devices and their associated security risks, including microphones or cameras recording individuals within their homes, compromised connected home-heating or appliances threatening physical safety, and hacked access control systems allowing burglars easy access to your home. It is against this backdrop that the government is encouraging industry to assist in combatting cybersecurity threats through the design and support of products and services.
Continue Reading Covington Internet of Things Update: “Secure by Design” – UK Government’s Proposed Code of Practice